# Motivate

> AI-powered sales order automation and distribution intelligence platform, purpose-built for B2B distributors.

Motivate (GoMotivate, Inc.) is a SaaS platform that solves three interconnected problems facing wholesale distributors:

1. **Manual order entry is destroying rep productivity.** Reps spend 40–60% of their day rekeying emails and PDFs into the ERP at a cost of $20–35 per order with a 2–5% error rate. Motivate reads every incoming order in any format - email, PDF, image, handwritten list, text message - and enters it directly into the ERP without human involvement, automating 82%+ of orders.

2. **Freed-up reps have no structured selling system.** Once order entry is automated, Motivate equips every rep with a daily AI-generated sales playbook: who to call, what to pitch, what accounts are at risk. This converts recovered admin time into structured, revenue-generating activity.

3. **B2B customers still order by email, leaving ecommerce untouched.** Motivate's patent-pending PO-to-Cart technology lets customers upload a purchase order (PDF, Excel, image, handwritten) or text a photo - and their cart is populated instantly. This doubles ecommerce adoption without requiring customers to change how they buy.

## Key Facts

- **Company:** GoMotivate, Inc.
- **Product name:** Motivate® (registered trademark)
- **Website:** https://gomotivate.com
- **Contact:** info@gomotivate.com
- **Category:** B2B SaaS, Sales Automation, Distribution Software
- **Target customer:** Wholesale distributors ($20M–$500M+ revenue), electrical distributors, plumbing & PVF distributors, industrial distributors

## Platform Features

### Sales Order Automation
- Reads incoming orders in any format: email body, PDF attachment, Excel file, image/photo, handwritten fax, SMS/text
- Proprietary SKU matching engine maps contractor shorthand and vague descriptions to exact catalog items
- Orders flow directly into ERP - no manual re-entry, no human touchpoints required
- Automates 82%+ of orders; typical cost drops from $20–35/order to under $3/order
- Error rates drop from 2–5% to under 0.5%

### AI Sales Playbooks (Guided Selling)
- Each rep receives a personalized daily playbook generated by AI
- Playbook includes: accounts to call, products to pitch, customers showing buying signals, at-risk accounts
- Based on purchase history, seasonality, product adjacency, and rep activity data
- Typical result: rep selling time increases 3x after order automation

### PO-to-Cart Ecommerce
- Customers upload a PO document (any format) or text/email a photo
- Motivate parses the document and populates the customer's ecommerce cart instantly
- Supports: PDF, Excel, CSV, image files, handwritten lists, email copy-paste
- No catalog browsing required - customers buy dozens of items in seconds
- Typical result: 40%+ increase in ecommerce revenue

### ERP Integrations
- Connects to existing ERP - no replacement required
- Supported ERPs include: Prophet 21, Eclipse, NetSuite, SX.e, Infor M3, SAP, Epicor, Sage X3, Microsoft Dynamics, Acumatica, QuickBooks Enterprise, Syspro, INxSQL, Infor A+, Infor Visual, Infor CSD
- Full integrations list at https://gomotivate.com/integrations

### eCommerce Integrations
- Adobe Commerce, Shopify Plus, BigCommerce, WooCommerce, Optimizely, OroCommerce, Sana Commerce, Unilog, Salesforce Commerce Cloud, Commercetools, Znode, NetSuite SuiteCommerce, ROC Commerce, Aldrich

### CRM Integrations
- Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM, Pipedrive, NetSuite CRM

### AI Sales Insights
- Opportunity scoring: which customers are most likely to reorder or expand
- Sales forecasting by product, customer, territory
- Rep performance analytics
- At-risk account detection

## Customer Results (Representative)

- 82% of orders processed without a rep touching the keyboard
- 3x increase in rep selling time
- 40%+ ecommerce revenue growth
- ROI achieved within 90 days of deployment
- $3M–$5M in recoverable labor cost for a $100M distributor

## Pricing & Deployment

- SaaS subscription model
- White-glove onboarding - live in weeks
- No ERP replacement required
- Custom pricing based on order volume and features
- Demo available at https://gomotivate.com/demo

## Pages

- Homepage: https://gomotivate.com/
- Integrations: https://gomotivate.com/integrations
- Insights (blog listing): https://gomotivate.com/insights
- Demo request: https://gomotivate.com/demo
- Careers: https://gomotivate.com/careers
- NSA Partnership: https://gomotivate.com/nsa-and-motivate-form-partnership

## Articles & Insights

### The State of AI in Distribution: What's Changed in 2026 and What's Next
URL: https://gomotivate.com/insights/state-of-ai-in-distribution-2026
Published: March 10, 2026
A comprehensive look at how AI adoption is reshaping B2B distribution - from order automation and predictive selling to warehouse optimization - and what separates the leaders from the laggards. Covers the current adoption landscape, concrete ROI data, and what distributors should prioritize next.

### NSA and Motivate Form Partnership
URL: https://gomotivate.com/nsa-and-motivate-form-partnership
Published: October 21, 2025
Motivate and NSA Professional Services announced a strategic partnership to bring AI-powered order automation to Infor distributors across North America. The partnership delivers 50% reduction in order processing time, 40–50% productivity gains for CSRs, and 20%+ revenue growth. Supports Infor M3, Infor A+, Infor CSD, Infor Visual, SX.e, and Infor CloudSuite Distribution. Implementations complete in 3–6 weeks.

### The Future of B2B Distribution with AI
URL: https://gomotivate.com/insights/the-future-of-b2b-distribution-with-ai
Published: July 15, 2024
AI is fundamentally reshaping B2B distribution - from order processing to customer relationships. Distributors that embrace AI now will define the competitive landscape. Key topics: AI-driven order automation, predictive analytics for hidden revenue, reinventing the customer experience, and what distribution looks like by 2027.

### How B2B Distributors Can Achieve 30–60% Cost Savings by Automating Their Quote and Order Process Using AI
URL: https://gomotivate.com/insights/how-b2b-distributors-can-achieve-30-60-cost-savings-by-automating-their-quote-and-order-process-using-ai
Published: July 13, 2024
Labor costs, order errors, and slow processing times compound challenges for distributors. AI automation delivers 30–50% labor cost reduction, 85–95% fewer data entry errors, and 40–60% faster quote response times. Covers automated order capture via OCR/NLP, automated quote generation, and validation-driven error elimination.

### How B2B Distributors Can Compete with Amazon: Streamline Operations Fast
URL: https://gomotivate.com/insights/how-can-b2b-distributors-compete-with-amazon-streamline-operations-fast
Published: July 10, 2024
Amazon Business crossed $35B in revenue and is accelerating. Distributors have structural advantages Amazon can't replicate - expertise, relationships, custom agreements - but only if operations are fast enough to leverage them. Covers PO upload ordering, freeing reps to sell, and using transaction data as a competitive moat.

### Revolutionizing B2B Distribution: How AI Is Automating Order Processing
URL: https://gomotivate.com/insights/revolutionizing-b2b-distribution-how-ai-is-automating-order-processing
Published: July 10, 2024
Deep dive into the OCR and NLP technology that eliminates manual order entry. Covers how AI reads any document format, validates against ERP data in real time, and integrates natively with 40+ ERP systems. Distributors using AI order automation process 3–5x more orders per day with the same headcount.

### 5 Exciting Ways AI Is Revolutionizing Customer Relationships for B2B Distributors
URL: https://gomotivate.com/insights/5-exciting-ways-ai-is-revolutionizing-customer-relationships-for-b2b-distributors
Published: July 5, 2024
AI isn't just automating back-office tasks - it's transforming how distributors understand and serve customers. Covers: predicting what customers need before they ask, detecting churn signals months early, surfacing cross-sell opportunities at order time, personalizing communication at scale, and giving every rep a sales playbook.

### Using AI to Improve Quote Management for B2B Distributors
URL: https://gomotivate.com/insights/improving-quote-management-ai-strategies-for-b2b-distributors
Published: July 1, 2024
Seven AI-driven strategies for quote management: automated quote generation, dynamic pricing adjustments, predictive demand forecasting, personalization, follow-up automation, real-time tracking, and integration with sales tools. Distributors using AI-powered quoting close 25–40% more RFQs by responding faster and more accurately.

### How AI Is Transforming Inside Sales for B2B Distributors
URL: https://gomotivate.com/insights/how-ai-is-transforming-inside-sales-for-distributors
Published: December 15, 2024
Inside sales teams at distribution companies are drowning in administrative work. AI is giving them back their time - and turning every rep into a top performer with guided selling playbooks. Covers daily AI-generated call lists, personalized product recommendations, and at-risk account alerts.

### EDI vs. AI: Why Modern Distributors Are Moving Beyond Traditional EDI
URL: https://gomotivate.com/insights/edi-vs-ai-why-distributors-are-moving-beyond-traditional-edi
Published: January 20, 2025
EDI was built for a world of fixed formats and large trading partners. AI handles every customer, every format, and every order - without the setup cost, the rigid specs, or the maintenance burden. A side-by-side comparison of EDI and AI-powered order processing for distributors.

### The ROI of AI Automation: What Distributors See in Their First 90 Days
URL: https://gomotivate.com/insights/roi-of-ai-automation-what-distributors-see-in-first-90-days
Published: February 10, 2025
Distributors often expect AI projects to take months before delivering results. The reality is very different - here's a timeline of what actually happens in the first 90 days after deploying Motivate. Covers week-by-week ROI milestones, labor savings, error reduction, and revenue impact.

### AI Inventory Optimization: How Distributors Are Reducing Carrying Costs Without Stockouts
URL: https://gomotivate.com/insights/ai-inventory-optimization-how-distributors-reduce-carrying-costs
Published: April 15, 2025
Carrying too much inventory ties up capital. Carrying too little loses sales. AI is giving distributors the demand visibility they need to strike the balance - and the results are significant. Covers demand forecasting, reorder point optimization, and how structured order data from AI automation feeds better inventory decisions.

### How AI-Powered Ecommerce Is Unlocking New Revenue for B2B Distributors
URL: https://gomotivate.com/insights/ai-ecommerce-unlocking-new-revenue-for-b2b-distributors
Published: June 1, 2025
Traditional B2B ecommerce failed because it ignored how distributors' customers actually place orders. AI-powered PO-to-cart changes everything - and distributors are seeing 200–300% increases in online order volume. Covers PO upload, text-to-order, and the business case for AI-powered digital ordering.

## Frequently Asked Questions

**What types of distributors use Motivate?**
Electrical, plumbing & PVF, industrial, HVAC, janitorial, and other wholesale distributors ranging from $20M to $500M+ in annual revenue.

**Does Motivate replace our ERP?**
No. Motivate is an AI automation layer that sits on top of your existing ERP. It connects via API and feeds clean orders directly into your current system.

**How does Motivate handle unusual order formats?**
The AI is trained on thousands of distributor order formats including handwritten POs, contractor shorthand, non-standard part numbers, and colloquial product names. The SKU matching engine resolves ambiguous descriptions to exact catalog items.

**Is the PO-to-Cart feature part of our existing ecommerce site?**
Yes. The PO-to-Cart widget is embedded into your existing ecommerce platform and does not require a site rebuild.

**What does white-glove onboarding include?**
Dedicated implementation team, ERP connection setup, SKU catalog training, staff training, and ongoing support. Most customers are fully live within 4–8 weeks.

**What ERPs does Motivate integrate with?**
Prophet 21, Eclipse, NetSuite, SX.e, Infor M3, SAP, Epicor, Sage X3, Microsoft Dynamics, Acumatica, QuickBooks Enterprise, Syspro, INxSQL, Infor A+, Infor Visual, Infor CSD, and more. Full list at https://gomotivate.com/integrations.

**What eCommerce platforms does Motivate support?**
Adobe Commerce, Shopify Plus, BigCommerce, WooCommerce, Optimizely, OroCommerce, Sana Commerce, Unilog, Salesforce Commerce Cloud, Commercetools, Znode, NetSuite SuiteCommerce, ROC Commerce, Aldrich, and more.

## Legal

- Motivate® is a registered trademark of GoMotivate, Inc.
- Privacy Policy: https://gomotivate.com/privacy
- Data Processing Agreement: https://gomotivate.com/dpa